Personal Finance

32 Products You Should Always Buy Generic

Happy woman biting her lip
Roman Samborskyi /

Loyalty usually is a great quality, but it can be costly when you shop. Sticking to just one brand rarely makes sense when the only meaningful difference between a national brand product and its generic version is the price.

Sometimes brand-name products offer something unique. More often, though, they don’t. Here are a bunch of generics we consider worthwhile. All can save you big bucks over their brand-name counterparts.

1. Cleaning products

Spring cleaning
Vitaliipixels /

Many people use generic or brand-name cleaning products interchangeably, depending on the availability of coupons and sales. Unless you’ve got a favorite cleaner that you believe outperforms all others, you’ll get the job done and save money with generics.

You can save even more with the DIY approach. Case in point: “Never Buy These 7 Overpriced Cleaning Products Again.”

2. Prescription drugs

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Buying generic drugs can be a great way to save on medications.

The U.S. Food and Drug Administration (FDA) requires that generic and brand-name medications (whether over-the-counter or prescription) conform to safety standards.

Do you know these “5 Websites You Should Check Before Buying Prescriptions“?

3. Sunscreen Studio /
Sunny Studio /

Like medications and infant formula, the FDA regulates sunscreens.

Look for an SPF (sun protection factor) rating of 30 or more and protection from both UVA and UVB rays. Look for sunscreens with the phrase “broad spectrum SPF” followed by an SPF number on the front of the product.

Under federal law, manufacturers can use that phrase only on products that pass a broad-spectrum testing procedure.

4. Food storage bags and containers

bagged lunch
Hannamariah /

Many people just call these “Ziplock bags,” after the brand-name products your grocery store probably stocks on its shelves.

As we point out, in “7 Things I Never Buy at Costco,” Walmart’s Great Value brand sandwich bags and storage bags can be an excellent substitute for TV-advertised brands — at a lower cost.

Generic trash bags vary in quality. Aldi is one good place to find durable, nonbrand trash bags at a lower price.

You’ll find good prices on plastic food containers at dollar stores.

5. Chocolate

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Some brand-name products are the result of generations of research and trial and error, and imitators can’t always knock off something that’s truly perfect. Melt-in-your-mouth Hershey’s kisses are an example of one such product.

But that doesn’t mean you can’t do some research to learn which generics work for you. Try buying generic chocolate bars, no-name chocolate chips and bulk chunks of chocolate for baking and find out for yourself which are as good as the original — or at least good enough for you.

And, speaking of Aldi, it’s a good place to start your research into lower-priced but delicious chocolate.

6. Gift wrap and gift bags

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Why pay two or three times more for brand-name gift bags, boxes and wrapping paper? It’s likely to be thrown away in an instant. Buying generic wrapping paper instead is a great way to save.

A bulk supply of printed “craft “paper is another approach that can keep you in gift wrap for years. Or buy gift wrap at the dollar store the next time you’re there.

7. Organizing products

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There’s no need to spend a fortune shopping at specialty stores for brand-name boxes, totes and storage containers for the kitchen, bath and closets.

You’ll save massively by shopping for generic storage and organizing products at big-box stores, dollar stores and even some grocery stores.

8. Coffee and coffee filters

Woman drinking coffee
Uber Images /

Even if you think you’re addicted to specialty roast coffee, here’s another area where conducting your own taste-test may surprise you.

Do a blind taste test, including testing a cup with half of your more-expensive coffee with half-generic. What’s at stake? Big bucks, if you’re paying for high-priced brand-advertised coffee.

In addition, generic coffee filters do the job just fine, and at a better price.

9. Over-the-counter medications

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It’s good to know that the U.S. Food and Drug Administration (FDA) requires medications — whether generic or brand-name, whether over-the-counter or prescription — to conform to safety standards.

10. Meat Kolinovsky /
Dmitry Kolinovsky /

Depending on the product and the source, store-brand meats can be just as good as heavily advertised brands. As always, read labels to confirm ingredients and the source of the product.

If you must buy brand-name meat — or to save more on store brands — consider buying meat at a wholesale club. Meat is one of the “18 Best Buys at Warehouse Stores.”

Looking to save on the cost of meat? It’s good to know these “7 Ways to Slice the Price of Red Meat, Pork and Poultry.”

11. Baking mixes

Evgeny Atamanenko /

Cornbread, cakes, biscuits, muffins, cookies and pizza dough: If you shop around, you’re sure to find generic products you like as much as your familiar favorites.

We include baking mixes among “19 Things You Should Never Buy at the Grocery Store:”

These things aren’t that hard to make from scratch. By skipping the mixes, you’ll save money and possibly be a little healthier too.

12. Canned seafood

Dulce Rubia /

Staple products in many American households include canned tuna, salmon, clams, oysters, anchovies and sardines.

You’ll like some of the generics more than others, so do shop around. The potential savings makes it worth a try.

13. Reading glasses

An older man in glasses works on finances at a laptop computer in his kitchen
oliveromg /

The range of prices for off-the-shelf reading glasses — fondly known as “cheaters” — is surprisingly big.

On one end of the spectrum are the celebrity-branded readers found hanging from attractive displays at drugstores and other retailers. At the other end: no-packaging, no-frills readers from the dollar store that do the job for a rock-bottom price.

Check big-box stores, dollar stores and even hardware stores for low-priced cheaters. Just be sure that the magnifying power on the glasses is correct for you.

14. Personal-care products Kneschke /
Robert Kneschke /

Some store brands of personal-care products have the same active ingredients as name brands and work equally well.

Every expensive name-brand product you can drop from your routine — substituting a less-expensive generic version — adds to your bottom line. Try generic or low-cost versions, especially soaps, hand and face creams and moisturizers, facial cleansers, bubble bath and hair products.

Additionally, “Is Cheap Toothpaste a Bad Idea for Your Teeth?” explains how to spot cheap but high-quality toothpaste.

15. Gasoline

Man pumping gas
Monkey Business Images /

When the Orange County Register examined whether cheaper gas really hurts a car’s engine, as advertising sometimes claims, the newspaper found that highly advertised additives don’t matter.

“Buy the cheapest gas you can get that’s convenient and close,” Steve Mazor, chief automotive engineer with the Automobile Club of Southern California Automotive Research Center, told the Register. Mazor has been testing gas for more than 30 years.

As long as you’re getting the right octane level for your vehicle, “you might as well use the gas that’s the cheapest,” William Green, a chemical engineering professor at the Massachusetts Institute of Technology, told the newspaper.

16. Frozen fruits and vegetables Khmyz /
Oleksii Khmyz /

Especially when cooking, baking and making smoothies, it’s unlikely you’ll notice a difference between store-brand and nationally advertised frozen fruits and vegetables.

17. Canned vegetables and beans /
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You can routinely save on groceries by buying your grocery chain’s canned beans, vegetables and fruits. If you are wondering about the generic version of a particular item — canned tomatoes, for example, can vary widely in flavor — try a can of each and compare.

18. Plastic wrap and aluminum foil Kuzmin /
Sergiy Kuzmin /

Some of these kitchen aids are as good as their brand-name cousins, others are not. But experiment with generics, because good generic foil and plastic wrap will save you a bundle.

19. Baking and cooking supplies

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The researchers who wrote the “Do Pharmacists Buy Bayer?” study also looked at the shopping patterns of chefs and other food professionals. The pros, they found, use store brands more often than the average grocery shopper. (NPR made a chart from the research showing how likely chefs were to purchase certain foods in either generic or brand-name form.)

The top 10 products that professionals most frequently preferred in generic brands include:

  • Baking mixes
  • Baking soda
  • Powdered sugar
  • Brown sugar
  • Baking supplies

If these generics are good enough for professional chefs, consider that they’re probably good enough for you, too.

20. Snack foods /
ariwasabi /

Who doesn’t love frozen pizza, chips and other snacks?

In many cases, you can save money with store brands. Professional chefs in the “Do Pharmacists Buy Bayer?” study favored multiple types of generic snacks over branded products. In additional to frozen pizza and snacks, they included:

  • Spreads and dips
  • Dried fruit
  • Pickles and olives
  • Nuts
  • Cookies

21. Fresh produce

Woman shopping for produce
Monkey Business Images /

Prices for fresh produce vary enormously. Local, no-brand fruits and vegetables may be your best bet. They don’t have to travel as far to reach your table, so they are likely to be fresher and more flavorful. Look for them at farmers markets, independent grocers and farm stands.

Generic produce found at Trader Joe’s and in big-box stores like Costco is often an excellent deal, too.

22. Cereal /
nenetus /

Try out generic versions of your favorite cereal — be it flakes, loops or nuggets.

The chances are good you’ll find that store brands and off-brands have the same look and taste for as much as $1 less a box. What’s not to like?

23. Diapers Ozerova /
Alena Ozerova /

Many generic diapers do the job as well as brand-name ones, but at a huge savings. Of course, not all generic diapers are created equal.

Test the off-brands for yourself, buying a small package before investing in bulk purchases.

24. Soda pop Cukrov /
Steve Cukrov /

Does brand-name soda really taste better? The answer, it turns out, is quite complicated.

We are not suggesting that all generic cola is as good as its brand-name equivalents. But consider this: Repeatedly in taste tests, subjects tell researchers they prefer what they think is a brand-name drink when it’s really a generic.

Of one study, HuffPost wrote:

“Interestingly, when the scientists scanned the subjects’ brains using MRI technology, drinking what they thought was name brand soda created activity in the reward center of their brains. But drinking what they thought was generic soda triggered activity in … the part of the brain used to make value judgments.

Scientists believe that when we use ‘brand name’ products, we already assume that they’re of good quality, so the part of our brain used to assess whether something is worthy of appreciation shuts off, so we take more pleasure in the experience.”

If you ignored the common prejudice that leads people to choose famous national soda brands, could you enjoy a generic soda as much as your favorite brand? Why not give it a shot? You’ll certainly save money.

25. Sparkling water

Plastic bottle
Yevhen Vitte /

The popularity of brand-name sparkling water products means there are many sparkling waters on your grocer’s shelves to choose from. Not all are as costly as the advertised brands.

26. Bath products

Irina Burakova /

Do you love bath bombs, bubble bath, bar and liquid soap, and fragrant bath salts and shower gel?

Home goods stores, food co-ops, membership chains and lower-priced retailers like Trader Joe’s and Aldi are giving the brand names a run for their money in the expensive category of bath products.

27. Candles

Shtarev Alexey /

Candles set a romantic scene, cast a dinner table in a warm glow and banish the darkness on a winter’s night. They can also burn a big hole in your budget.

Save money on dinner table tapers, pillars and votives by choosing no-name candles. Place them in attractive candle holders or on a tray or stand. Once you remove the wrapping from name-brand candles, any difference will be invisible.

28. Greeting cards

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Buying a handful of cards can cost a bundle. And prices keep rising.

You’ll get your sentiments across just as well by shopping for generic greeting cards at much-reduced prices. Dollar stores are an excellent place for stocking up on greeting cards.

And, when you’re at Trader Joe’s, investigate that store’s super-low-priced greeting cards.

29. Milk Volkov /
Valentyn Volkov /

The more local your dairy, the fresher your milk will be. Read labels on milk cartons and bottles to see where the milk originates. Often, a store-brand product comes from the same dairy as a costlier brand-name product.

Generics may not be the best choice for all dairy products, though. For example, The Kitchn advises skipping generic yogurt.

The blog says generic yogurt “usually features extra additives and sugars, and distinct quality and texture differences distinguish brands.”

30. Seasonings and spices Slusarczyk /
Krzysztof Slusarczyk /

Freshness is what counts when buying herbs and spices. Brand names do not necessarily guarantee freshness. Try your store’s generics, and see what you think. Or check stores, like food cooperatives, that sell herbs and spices in bulk, at excellent prices.

31. Baby formula Media /
Flashon Media /

The FDA regulates baby formula and holds generics to the same quality and safety standards as brand-name products.

So, this is another opportunity to save money and still have peace of mind that you are safe with a generic product.

32. Water

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If you must buy bottled water, choose store brands and save money. However, if you want to rack up serious savings, forget bottled water entirely and drink tap water — the quintessential generic. If you’re still unsure, get a good filter and run your tap water through it.

Tap water and bottled water are equally safe, says the Mayo Clinic, listing the standards for both. Over half of the bottled water we consume comes from a tap, according to Food & Water Watch.

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