Asia

An approach to Celebrate an Eco-friendly Raksha Bandhan

As sentimental as they are, Rakhis are eventually discarded when the knots snap. But why not acquire one that will grow in the form of life?

It’s that time of year when crores of sisters and even brothers swarm to the marketplaces to find a unique rakhi. However, the growing market of plastic and synthetic rakhis is taking a toll on mother earth, harming its beauty and imbalancing the ecosystem. The humongous plastic rakhis dump is adding to the already piled-up waste.

Every year, 620 million non-biodegradable rakhis end up in the garbage that never decomposes, resulting in 1.18 billion tonnes of carbon footprints on the planet. Shocking, right? A solution to this disruption became the need of the hour. So, after two years of extensive analysis and hard effort, Mr Nitin Jain, CEO & Founder of The Indibni Group with this ardent team created the world’s first-ever Seed Rakhi- a hand-crafted, recycled rakhi was invented. You can learn more about the journey by clicking here.

“An alternative to the plastic-made rakhis with his initiative – Seed Rakhi.”

Seed Rakhis, as the name suggests, are plantable! As a result, you may see nature’s richness grow and mature within your home, reminding you of your unique sibling connection. And who doesn’t want a souvenir to remind them of their beautiful sibling’s love and affection?

Speaking on the issue, he says “Seed Rakhi is more than a campaign. It is an innovative, sustainable approach taken with an intention to bring about a solid change by putting forth a collaborative effort to save the environment, to uplift the farmers, artisans, and women of India, and to make celebrations an eco-friendly affair.”

To date, Seed Rakhi has:
Employed 200+ women
Touched 1M+ lives
Made 25+ children pledged for sustainability
Empowered 20+ farmers
Conducted 10+ skill development workshops
Sown 100k+ seeds
Garnered 30k+ happy customers in India, the USA, and the UK

Covid-19 has had a significant financial, economic, and emotional impact on the communities of artists and crafters. Seed Rakhi’s goal is to bring back the employment of these artisans and generate a supporting base for them.

Also, conducting workshops and exhibitions to bring more awareness to people. The team of seed rakhi is helping people learn how to make eco-friendly rakhis while also earning money in order to become self-sufficient. Click here to know more about the inspiring story of impacts created by Seed Rakhi.

‘Nurture the future of tomorrow’ is the concept of Seed Rakhi. The brand holds various campaigns each year to make people aware of the harmful, adverse effects of using plastic, unethically-made rakhis. From #PledgetoProtect to #BeejBoteHain Seed Rakhi’s campaigns are a mark of their thought that is making people conscious of their choices.

With the continuous efforts of the local artisans and Seed Rakhi’s team, it has won several awards for its innovative approach. Some prominent award mentions –
India’s Best Design Award for Seed Rakhi – Best Project – by India Design Magazine – 2019
Future Of Design Award for Seed Rakhi – Best Product – Gold – by Business World – 2019

With growing awareness of people, Seed Rakhi is now expanding itself to reach every nook and corner of the world. The brand is delivering Seed Rakhi and thought of sustainable living across India and in the USA and the UK.


Source link

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button