This is exceptional in and of itself, but it’s even more impressive when put into some context. For example, the last time the tablet market grew to such an extent was in 2013, when it surged by 56.9% year over year. Although Chromebooks are becoming more popular, they’ve only managed to sell about 13 million units in 1Q21, up from 2.8. million the year before. Tablets remain more popular, but the competition is real, and we are here for it since it always results in better products and value for the end-user.
Unsurprisingly, Apple remains on top of the food chain when it comes to tablet shipments. Its year-over-year growth is 64.3%, and the Cupertino-based company holds 31.7% of the global market share. Samsung has seen a very similar growth – 60.8% year-over-year, and it currently hold exactly 20% of the global market share for tablets.
However, it’s not Apple or Samsung that saw the most significant growth, compared to last year. Amazon and Lenovo hold the first two spots if we take into account the year-over-year increase in tablet sales. Amazon is first, with 143.0% growth, with Lenovo being close second with a 138.1% surge in shipments.