Average GPU Pricing Quadruples in a Year as Market Hits $12.1 Billion, Report Says

Discrete GPU suppliers for desktop PCs nearly quadrupled the cash they raked in during Q1 2021 compared to this time last year. That’s due to the skyrocketing increases in average selling prices (ASPs), according to Jon Peddie Research. In fact, the average price of a GPU has risen 370% over the same time last year, underlining the woe we see in the graphics market.

Nvidia retained its leadership and outsold its rival AMD four-to-one in the discrete GPU market, but it’s clear that both vendors are selling every chip they can manufacture.  

Discrete GPU Pricing Jumps 370% In One Year

According to the report, GPU makers earned around $12.5 billion in Q1, a whopping 370% increase over last year. A big part of that gain is due to skyrocketing pricing. 

(Image credit: Jon Peddie Research)

As you can see in the image above, everything changed in the second half of 2020 when GPU pricing — from entry to midrange and from high-end to workstation — skyrocketed nearly overnight in the fourth quarter as a result of demand from gamers and miners. 

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