Weeks after it was reported that Bobby Flay was walking away from the Food Network because of unsuccessful contract negotiations and financial disagreements—and amid speculation he could ink a $100 million deal elsewhere—the superstar chef will stay with the channel that made him one of the most well-known chefs in the country, Variety first reported.
Flay, who has been with the network for 27 years, has signed a three year deal with the Food Network that opens up more “content opportunities” for his production company Rock Shrimp Productions, which is behind many of his shows for the channel including Beat Bobby Flay.
While it was not reported how much money Flay signed his new contract for, the chef was previously earning roughly $26 million a year at the network — and in May Forbes reported that Guy Fieri, who’s become a beloved star for the culinary channel over the recent years, signed an $80 million three-year contact, making the Diners, Drive-Ins and Dives host the highest paid chef on cable TV.
Courtney White, president of Food Network and food streaming content for Discovery, said in a press release that the company is “thrilled to continue Bobby Flay’s long-standing relationship with Food Network.”
Flay, who acknowledged the negotiations were sometimes tense, noted to Variety that streaming services like Netflix and Hulu have “a very big appetite for this programming,” though he chose to stay with Food Network because he has “a great foundation” and “a sizable library of food television here.”
Flay will star in a new show with his daughter Sophie next year, called Bobby and Sophie on the Coast.
Representatives for Flay have not yet responded to Forbes’ request for comment.
“If [Discovery CEO] David [Zaslav] calls me up and says ‘I want you to do a travel show for CNN or a cool new series for HBO Max’ — I’m there,” Flay said, noting the new opportunities Discovery’s upcoming merger with WarnerMedia could bring him.
Flay has been with the Food Network since 1994. He’s starred in dozens of shows and programs, including Grillin’ and Chillin’, Iron Chef America, Hot Off The Grill. Flay is known for his trademark southwest-inspired cuisine. He also runs the restaurants Amalfi in Las Vegas and Bobby’s Burgers, which has several locations around the country.