Food & Drink

Delevingne Sisters’ Della Vite Prosecco Headed To US This Year

A partnership between a third-generation Italian winemaking family and sisters Cara, Poppy, and Chloe Delevingne, Della Vite Prosecco has been greeted with great fanfare in its first market, the United Kingdom. While both Cara and Poppy are well known actresses and models, their elder sister Chloe is raising her family and focusing her energy on increasing awareness for women’s health issues. The three siblings state that they have always wanted to go into business together, and their first joint venture is a vegan Prosecco made by Carlo and Adriana Biasiotto at their Foss Marai winery in the heart of the Valdobbiadene region.

     The sisters were introduced to the Biasiotto family through a mutual friend, Numa Heathcote, who is also a partner in the brand. The Delevingnes were seeking a producer that focused on sustainability, and Foss Marai turned out to be a perfect fit. The winery cultivates its own yeast bank, utilizing yeasts that are native to Valdobbiadene. The wine is filtered using a crossflow filtration method that avoids the use of animal products, creating a 100% vegan Prosecco. All water in the winery is heated by the exchange system in the refrigeration units, and nitrogen used for wine storage is naturally extracted from the air. It was also important to the sisters that they work with a family-owned winery. 

     With one of the most recognizable faces in the world, Cara Delevingne parlayed her fame from modeling into a career that includes acting, music, and fashion design. In addition to roles in cinematic releases Anna KareninaValerian and the City of a Thousand Planets, Suicide Squad, and The Face of an Angel, she made her small screen debut in Amazon’s

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 fantasy drama Carnival Row as Vignette Stonemoss, starring opposite Orlando Bloom. She currently appears in campaigns for Puma Activewear, Dior Jewelry, Dior Addict Lipstick, Dior Watches and Amazon Luxury. She is also a singer and drummer. With more than 43 million Instagram followers and over 9 million on Twitter, Cara continues to be an influential voice on social media. She often uses her platform to speak out about issues on mental health, women’s rights and animal conservation.

     Poppy’s first major acting project was in 2015, opposite Eric Banner in Guy Ritchie’s King Arthur: Legend of the Sword, in which sheplayed the role of Igraine, King Arthur’s mother. Shortly afterward she appeared in Kingsman: The Golden Circle, before moving on to a handful of independent films. She also starred in National Geographic’s anthology series Genius: Picasso playing Marie-Thérèse Walter, the artist’s lover and muse. In 2019 Poppy played the role of Daphne in Season 2 of Sky Atlantic’s Riviera. She has served as a brand ambassador for a number of luxury brands and is also a global ambassador for Save the Children. 

     Chloe Delevigne lends her talents to the Lady Garden Campaign to raise awareness for the Gynecological Cancer Fund (GCF), in collaboration with Marloe London and Selfridges. She studied biomedical sciences and tumor biology at University College London but left behind a potential career in research medicine in order to raise her two children, Atticus and Juno.

     Della Vite Prosecco is the first business venture among the three siblings. Current releases are Della Vite Valdobbiadene Prosecco Superiore DOCG and Della Vite Prosecco Treviso DOC. While Della Vite’s export program was hindered by the effects of Covid-19, both styles are expected to be available in the United States and in major European markets later this year. 

We got in touch with Chloe, Poppy, and Cara Delevingne about their new venture. 

World Wine Guys: Which of you first came up with the idea of launching a Prosecco brand? 

Delevingne Sisters: For as long as we can remember, we’ve always talked about going into business together, but we wanted to find something that was meaningful for each of us. Prosecco has always represented moments of connection and celebration between the three of us. It’s our drink of choice when we come together, so it seemed like a very natural fit.

WWG: Your family is quite posh. Why did you choose to launch a Prosecco brand rather than Champagne? 

DS: We love the spirit of the Italians; their food, their culture and their history.From holidays and trips to the country, we couldn’t help feeling that the region and the wine had much more of a story to tell.We felt that there were no other Prosecco brands out there that were really recognizable and stood out for their quality so we saw it as an opportunity to do something different, to take on the category and build a beautiful brand and wine.

WWG: Why have you chosen to produce vegan Prosecco?

DS: Our Prosecco is filtered through a ceramic system, making it vegan, and for us this was part of a bigger mission for our brand. One of things that drew us to the Biasotto family was their use of sustainable methods in the production process. They use a lot of solar power throughout the winery and the nitrogen fused in wine storage is extracted from the air, rather than chemicals. 

     The winery also sits on a UNESCO World Heritage Site meaning sustainability is really important and reviewed often. 

WWG: What is the significance of the name Della Vite? 

DS: Della Vite means ‘from the vine’ in Italian, and Delevingne means ‘of the vine’ in French, so it was a perfect fit. 

WWG: How did the partnership with the Biasiotto family come about? 

DS: Our close friend and co-founder Numa [Heathcote] introduced us to Carlo and Adriana. Numa went out to the region to help us look for the perfect winery partner. That was back in 2018 so we’ve be working with the family for over two years now, and they’ve become part of our extended family. 

     It was really important to us that we found someone that shared our values. The winery is 100% family owned, and as we were creating a family business, we loved that. It was established 30 years ago and is still very much true to its founding principles of producing quality wine sustainably. 

     Their motto is ‘the long and steady way’ and this is very much true to the way we create our Prosecco. The secondary fermentation process lasts 60 days, double the 30 days that is used in typical Prosecco production. This gives our wines a lovely smooth, creamier and more sophisticated bubble!

WWG: What was your inspiration for the simple but elegant label design?  

DS: We wanted Della Vite to have a really distinctive design and worked closely with a creative agency called Buchanan Studios on this. We think the bottle shape and design are quite different for the category and decided to go for a label-free look. Our logo design is Poppy’s signature which makes it feel very personal. 

WWG: Which of your notable film characters is most likely to be a fan of Della Vite?

Poppy: For me it would have to be Daphne Eltham who I play in SKY’s Riviera. I could see her on a boat in the middle of the ocean somewhere, sipping on Della Vite at sunset and plotting the next perfect crime.

Cara: I feel like Margo from Paper Towns would’ve grown up by now and been off traveling around the world and she would have come into contact with Della Vite on her adventures. Also, Vignette from Carnival Row would enjoy the sustainable methods we use to make Della Vite.


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