We haven’t talked about the Ford Bronco Off Roadeo driving school in a minute, so let’s do a quick refresh. This official off-road driving school is exclusively open to owners and order holders of a new 2021 Ford Bronco 2-door SUV, Bronco 4-door SUV or the Badlands trim level of the smaller Bronco Sport. So far, finalized locations that have been revealed are Moab, Utah (no surprise there), the cornucopia of public land that is Nevada, and what was supposed to be Vermont. And just this morning, Ford has made it official that the fourth Bronco Off Roadeo location will take place at the private acreage of Horseshoe Bay near Austin, Texas.
Horseshoe Bay is advertised as a location featuring “stunning sunsets and rugged ranches where wild broncos run free.” It will be there that Ford Bronco Off Roadeo participants will learn how to effectively navigate rutted trails, steep hills, and craggy ledges of central Texas. Just be mindful of the actual horses.
No Bronco? No Problem
With the 2021 Ford Bronco facing delay after painstaking delay, current order holders awaiting the arrival of their Bronco 2-Door of 4-Door SUV can participate behind the wheel of a Bronco provided by the Off Roadeo, before taking delivery their vehicle. Attending Bronco order holders will also receive a $250 voucher to use toward swag from the Ford Bronco Off-Roadeo, or to apply to the cost of bringing a guest with them or toward optional adventure experiences.
Ford Bronco Off Roadeo Caveats
Attendees of the Ford Bronco Off Roadeo are responsible for transportation to and from the experience, along with their sleeping arrangements. However, so long as there’s at least one eligible Ford Bronco owner, friends and family members that aren’t in the market for one can join in on the action for a fee. That said, each Ford Bronco Off-Roadeo location offers stay-and-play packages with area hotels or resorts. In this case, Ford recommends the Horseshoe Bay Resort, which is a lakeside golf resort near the Texas venue.
To break up the action, Bronco owners can purchase additional outdoor activities, such as half-day kayak, fly-fishing, whitewater rafting or mountain biking excursions. Days end around a campfire, where attendees can share their experiences while building the Bronco community among new friends.
Not to lose ground to Ford, Jeep announced a similar Adventure Academy. The inaugural off-road driving school toured across the country in October, visiting local Holly Oaks, Southern Missouri Off-Road Ranch, and Hollister Hills in California.