Galaxy for Work: a campaign to bring Samsung tech into the workplace
“Whether [we]’re here in the office or working wherever, Samsung keeps us connected,” announces what appears to the CEO of the investment company in the video. “Lots of people are changing jobs right now—but not here,” he declares as he walks through the office, accentuating his speech by waving the ping-pong paddle in his hand (which becomes a quirky staple in the film).
Now, one of Samsung’s overarching ideas is that the work sector doesn’t really matter—any kind of workplace can vastly benefit from distributing Samsung personal devices to ensure reliable connection, productivity, and efficiency.
The second Galaxy for Work campaign video takes us to a central fire department in the U.S., where it’s particularly crucial for employees to be constantly on top of things and maintain excellent organization.
Moreover, employees have expressed that a top factor for being satisfied with their job is being able to do their best work and feel having access to technology is key in elevating their performance. —Samsung
While the videos published today are lighthearted and playful in nature, Matthew Leem, VP of Samsung’s Global Brand Marketing Group says that “they point to the many ways Samsung technology improves the employee experience and in turn positively impacts talent retention.”
We’re curious to see how well Samsung’s campaign takes off in the coming weeks, and whether it will end up having an impact on businesses’ decision to adopt more Samsung enterprise devices in the workplace. Outfitting companies with top-of-the-line daily driver tech makes sense in the mid- or post-Covid business landscape, where many employees continue to work remotely and need to stay motivated and connected.