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GM unveils new brand because it prepares for electrified future

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Normal Motors final week unveiled a brand new brand to spotlight its ongoing efforts to construct a world with zero emissions, zero crashes and 0 congestion.

The emblem sticks to utilizing GM’s initials however swaps to lower-case letters. It additionally brings a extra trendy and vibrant look in comparison with the previous brand.

And the road that usually sat underneath each letters within the previous brand now underscores the letter “m” solely, which makes the letter look a bit like a three-pronged energy plug about to be plugged in. That is probably not a coincidence because the reveal of the brand new brand coincided with the launch of the brand new “All people In” advertising marketing campaign to advertise GM’s want to place an electrical automobile on everybody’s driveway.

“Not like ever earlier than, we have now the options, functionality, know-how and scale to place everybody in an EV,” Deborah Wahl, head of promoting at GM, mentioned in an announcement. “Our new model identification and marketing campaign are designed to replicate this.”

Central to the brand new market marketing campaign is GM’s Ultium modular EV platform that makes its manufacturing debut this fall within the 2022 GMC Hummer EV. The platform, which may assist as much as 1,000 horsepower and 450 miles of vary, will underpin the higher a part of 30 EVs to be launched by GM globally by the tip of 2025. It should additionally underpin some Honda (and presumably Acura) autos, in addition to a self-driving shuttle from Cruise.

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