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Gucci joins Alibaba’s luxurious e-commerce website to woo Chinese language customers By Reuters

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© Reuters. FILE PHOTO: Individuals carrying face masks following the COVID-19 outbreak stroll previous a retailer of Italian luxurious model Gucci at a procuring advanced in Beijing

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MILAN (Reuters) – Vogue label Gucci will open two flagship shops on Alibaba (NYSE:)’s on-line luxurious procuring platform, underscoring the significance of the Chinese language marketplace for high-end manufacturers looking for to reverse a income slide because of the coronavirus pandemic.

Gucci, the revenue engine of French group Kering (PA:), is among the most prized names to hitch the Tmall Luxurious Pavilion platform, which was created in 2017 and now boasts greater than 200 manufacturers starting from attire to high-end automobiles.

Gucci’s first flagship retailer, promoting vogue and leather-based items collections, will open on Dec. 21, the 2 corporations mentioned in a joint assertion on Friday. A second retailer centered on magnificence merchandise will launch in February 2021 and can be operated by Gucci’s license accomplice Coty (NYSE:).

China – the place customers store much more by cell phone apps than in the USA or Europe – has been a uncommon brilliant spot for luxurious items manufacturers this yr, with gross sales surging there since lockdown measures started to ease within the spring.

Chinese language prospects already represented round 35% of luxurious items purchases earlier than the pandemic and at the moment are anticipated to account for nearly half of world gross sales of high-end garments, purses and jewelry by 2025, in keeping with consultancy Bain.

Luxurious manufacturers, which was extra reticent to promote their merchandise on-line, have been pressured by the pandemic to shift extra enterprise on the internet, together with by third events. They’re additionally concentrating on youthful customers who’re anticipated to drive the post-COVID-19 restoration.

Gucci has its personal Chinese language web site, gucci.cn, and is current on all main Chinese language social media platforms, together with Weibo (NASDAQ:) and WeChat.

Alibaba mentioned Tmall Luxurious Pavilion has a client base of 750 million individuals.

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