At the end of last month, Jeep pulled the cover off of their new 4xe Charging Network designed in collaboration with Electrify America. This network of EV chargers is slated to open up this spring, and is centered around Jeep’s list of Badge of Honor trailheads. These Level 2 chargers will provide customers with 240 volt charging capacity, and are able to charge up a Jeep Wrangler 4xe’s 17 kilowatt-hour battery pack in about two hours time. The stations are either directly tied into the power grid, or they are powered by solar panels. MC&T has discovered a recent trademark filed by the automaker related to the latter method of creating power. Be warned however, it is rather cheesy.
FCA has filed a trademark for the slogan “Drive On Sunshine”, specifically for use with electric vehicle charging stations. The principal trademark was filed on March 31st, which came after the brand announced the 4xe Charging Network. The trademark is listed as live by the USPTO, but no other specific details are available at this time. That said, the “Drive On Sunshine” slogan in itself gives us a few hints as to what’s at play here. This slogan clearly has to do with the solar powered charging stations that Electrify America and Jeep are working together to create, and could possibly become part of the automakers marketing campaign. And while that name is somewhat cringey on its face, it does fall in line with Jeep’s current campaign to become the greenest SUV brand on the market.
Putting the “Drive On Sunshine” name aside, the idea of solar powered electric vehicle charges does make a lot of sense. Assuming you can efficiently store the energy generated, solar panels are certainly greener than utilizing fossil fuel powered energy plants to power your electric vehicle. We also know that the first three Jeep 4xe Charging stations will be at the Moab, Rubicon, and Big Bear Badge of Honor trailheads. These trails are all located in the southwest, which is known for its sunshine. Now it is worth noting that the automaker doesn’t necessarily have to use this trademark, but we’re willing to bet that it remains on the docket as of now.