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Louts x Balmain Unveil A Special Emira Livery For Need For Speed Unbound

The real life Lotus Emira perfectly matches the video game version of the new sports car.

Responsible for the upbringing of millions of automotive enthusiasts, the Need For Speed game series continues its legacy by attracting a new generation of car lovers with its new NFS Unbound game. Interacting with the outside world, the creative professionals at Criterion Games and Electronic Arts have been incorporating luxury lifestyle brands for players to further customize characters. As part of Lotus’ involvement with the game, the sports car manufacturer unveiled its Emira model with a special livery in collaboration with the fashion house Balmain and Need For Speed.

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The honeycomb-style design fades from rear to front, utilizing the brand’s iconic green paint shade. Along with its color-shifting finish, the 400-horsepower Lotus Emira also showcases Balmain graphics and logos that run down each side of the vehicle. The spec stands out as Lotus’ First Edition Emira and mimics the exact renderings of the actual car presented in Need For Speed Unbound. Make sure to get your copy of the new Need For Speed Unbound video game by visiting GameStop’s website. View all Lotus models for sale on duPont REGISTRY by clicking on the link below.

Source: @lotuscars IG

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