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Ola ropes in Julien Geffard to steer electrical enterprise in Europe



(IANS) Journey-hailing main Ola on Friday introduced the appointment of Julien Geffard because the Director of Go-To-Market Technique for its electrical enterprise in Europe, as the corporate gears as much as deliver the primary of its vary of electrical scooters to the European market within the coming months.

Geffard, who brings to the brand new function over 15 years of expertise throughout among the world’s main automotive corporations, will probably be primarily based out of the corporate’s Amsterdam workplace.

Earlier than becoming a member of Ola, he was the International Industrial Director and a member of the Board of Administration at Peugeot Bikes.

Geffard had a profitable stint at Bentley Motors Ltd as their Head of Gross sales after which as Head of Retail Advertising, Europe. He had additionally labored with Alpine and BMW.

“As we gear as much as deliver the primary of our vary of electrical autos to markets world wide, Julien’s experience will probably be key to constructing our electrical enterprise throughout Europe,” Bhavish Aggarwal, Chairman and Group CEO, Ola, stated in a press release.

In his function at Ola, Geffard will probably be accountable for constructing and rising Ola’s European operations for its electrical enterprise.

“Europe is a key marketplace for us and our tech and digital experience, coupled with the distinctive buyer expertise, will probably be key for us as we launch our merchandise throughout Europe,” Geffard stated on his appointment.

Ola stated its electrical scooter comes with refined design and a banana formed battery that’s straightforward to take away and cost anyplace.

The corporate stated it’s in superior phases of organising a scooter manufacturing facility in India to cater to the worldwide demand from clients world wide.

As soon as accomplished, it would have the capability to provide over two million scooters a yr, the corporate stated.

The 2-wheeler EV market in Europe has seen double-digit progress in 2020, with clients searching for differentiated merchandise which might be trendy, sensible and light-weight, accessible at aggressive costs.

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