Real Estate

Renovation Startup Revive Wins iOi Pitch Battle


Revive, a technology startup enabling home sellers to update their properties with no upfront costs, was named Thursday as the winner of the fourth annual Pitch Battle at the National Association of REALTORS®’ 2022 Innovation, Opportunity & Investment (iOi) Summit in Los Angeles.

Twelve companies bringing solutions to the real estate market, from simplifying the home inspection process to helping renters save for a down payment, competed in the “Shark Tank”–style contest hosted by Second Century Ventures, NAR’s strategic investment arm. The contestants, representing companies in the U.S. and U.K., presented four-minute pitches to more than 400 conference attendees, including venture capitalists, futurists and real estate professionals. The Pitch Battle also was livestreamed to thousands of virtual attendees.

Revive founder and CEO Michael Alladawi highlighted the company’s hands-on approach to helping sellers maximize their property’s ROI. The company combines processes, technology and expertise to help owners and their agents create plans for renovations. Revive provides capital at no upfront cost to the homeowner and a vetted contractor to execute those plans. As the Pitch Battle victor, Revive will receive a prize package that includes $15,000, a national platform to help gain market share, and a booth at NAR NXT, The REALTOR® Experience—the association’s annual conference—this November in Orlando.

“Revive embodies the essence of iOi and our Pitch Battle,” says NAR CEO Bob Goldberg. “The products and services that were on display will have a tremendous impact on consumers and real estate agents. I’m thrilled we have this opportunity to promote the progress unfolding in the market, and I congratulate Revive on the well-deserved victory.”

In-person and virtual iOi audiences also voted on the Pitch Battle’s Crowd Favorite, which was awarded to Stake, a loyalty program delivering cash back for renters. Available in 30,000 homes nationwide, Stake empowers renters to save, build wealth and unlock free and equitable banking services. Stake cofounder and CEO Rowland Hobbs explained how rental communities that offer Stake outperform others with dramatically improved demand, loyalty and retention.

See the full list of 2022 Pitch Battle finalists.


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