Stellantis Invests $8.6B In Dodge Charger, Challenger Plant And Windsor

Stellantis has made another major announcement for its Canadian operations, which will support both the company’s electric future as well as the Canadian automotive industry at large. When combined with the recently Stellantis-LG Energy Solution joint venture battery plant in Windsor, the company’s overall investment in Ontario rises to $8.6 billion CAD.

The expansion is part of a $3.6 billion CAD ($2.8 billion USD) investment in both the Windsor and Brampton assembly plants in Ontario, Canada. The latter of which is responsible for building today’s Dodge Challenger and Dodge Charger.

Canadian investment Stellantis
Stellantis COO Mark Stewart. Image via Stellantis.

Starting in 2023, the Windsor plant will be retooled to build a new multi-energy vehicle (MEV) architecture that will support battery-electric capability for multiple models.

The Brampton assembly plant will be modernized and retooled in 2024 – when the current-generation Dodge Charger and Dodge Challenger are expected to retire – to produce an all-new, flexible architecture that will support future electric vehicles. According to the official announcement, Brampton Assembly will also produce “at least one” all-new electric model.

Additionally, the ARDC will house the first Stellantis battery lab in North America. The lab will be responsible for the development of electrified propulsion systems, including batteries, power electronics, electric machines, motor controls, energy management, and embedded software.

Prime Minister Justin Trudeau and Ontario Premier Doug Ford made the announcement along with Stellantis’ North American CEO Mark Stewart during an event at the Automotive Research and Development Centre (ARDC) in Windsor.

“These investments reaffirm our long-term commitment to Canada and represent an important step as we move toward zero-emission vehicles that deliver on our customers’ desire for innovative, clean, safe and affordable mobility,” said Stewart.

Altogether, $35 billion USD ($45 billion CAD) in investments will be made by 2025 as part of the company’s Dare Forward 2030 plan electrification strategy.

The third shift is also expected to return at both factories after it ended in July of 2020, affecting 1,500 workers, 700 of which took packages.


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