Food & Drink

Truly and Sugarfina Collaborate To Create Hard Seltzer Infused Candy

As hard seltzer becomes a summer staple across America, one luxury candy company is making the ubiqutious drink a little more special. Luxury candy retailer Sugarfina has partnered with Truly Hard Seltzer to create four signature fruit-flavored gummies inspired by the bold flavors of Truly’s Tropical Mix Pack.

While the gummies are infused with Truly Tropical flavors, the alcohol itself is cooked off in the production process, making the gummies themselves nonalcoholic.

The limited-edition, Truly-infused, nonalcoholic gummy bears are available in four fruity flavors: Watermelon Kiwi, Pineapple, Mango, and Passion Fruit.

Launching just in time for Fourth of July, the gummy bears were designed to add a fun pop of color and flavor to backyard barbecues, beach days, or gatherings with friends.

The gummy bears can also be used to garnish sparkling cocktails. They can also be soaked in their corresponding Truly flavors to create a boozy treat (store in the fridge or freezer on hot days). Like most of Sugarfina’s alcohol-inspired candies, they’re also a high-end addition to any bar cart alongside nuts, olives and cocktail cherries.

Sugarfina is well-known for collaborations with beloved drinks brands like their Hampton Water Rosé collaboration, their famed Rosé All Day Bears and Champagne Bears. This is their first hard seltzer collection.

“It was a fun and exciting challenge for our product innovation team,” said Scott LaPorta, CEO and Co-Investor of Sugarfina. “We were eager to figure out the best way to infuse candy with a spiked seltzer beverage in a way that really allows the flavors of the hard seltzer to come to life in gummy form.”

Last year, Truly released hard seltzer-infused ice creams and sorbets in partnership with Tipsy Scoop and earlier this month, launched its own line of Freeze Pops.

The Truly collection is available on and includes a Candy Bento Box® for $30.00, plus individual Candy Cubes® for $8.95. 

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