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Young Rapper Makes History as the First-Ever Kid Creative Director for LEGO


Robyn (Lil Bit Saucy) has been selected as LEGO Group’s first-ever kid creative director for Kids Creative Studio.

At the beginning of March, the company  hosted an open call for the position. Making a decision was far from a snap.

“We were so impressed by the diversity, passion, talent and unique personalities in each of your submissions. We saw show-stopping creativity from all types of creative kids including, filmmakers and photographers, to poets and musicians, to philanthropists and even young business owners. Narrowing down the 120+ submissions we received across the country was not an easy feat by any means,” LEGO said.

The job sounds like a dream for any young creative. “Mentored by leading creative professionals at the LEGO Group and Universal Music Group, Kids Creative Studio will discover and elevate the best creative kid talent with an amazing opportunity to create official LEGO content, along with music videos, that puts their full skills on display for the world,” LEGO said.

RELATED CONTENT: LEGO Releasing New LGBTQ+ Toy Set For Pride Month

Lil Bit Saucy mentioned her new position on her Instagram page.

“I have been hired as The First Ever Kid Creative Director For @lego. Orginal photo taken by @katiemakesfilms I will be working directly with my mentors from Lego and Universal Music Group to create awesome content using Lego Vidiyo. More details on my position on the Lego website and Facebook page. LINK IN MY BIO STAY TUNED YALL THIS IS GONNA BE EPIC,” Lil Bit Saucy informed in a post.

Lil Bit Saucy (aka Robyn) spoke about her life as a young artist in an interview. You may learn more about her by clicking this link. According to Robyn’s website, the Chicago area 12-year-old “delivers quality bars and flows jam packed with clever quotables that are caption worthy by kids and adults alike” through her Lil Bit Saucy brand.




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